Market the Storm: A Hands-On Marketing Lab

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Wonder how a raw concept evolves into a buzz-worthy brand?
If you love brainstorming slogans, sketching product mock-ups, or just want to test your marketing instincts, Shark Your Brand: A Hands-On Marketing Lab is your moment to dive in.

Join us Tuesday, March 24, 6:00 – 7:30 p.m. in Feldman Ballroom for a rapid-fire, team-based sprint where you’ll dream up, build, and pitch a market-ready idea, all in 90 minutes.

What to expect

Hands-On Team Challenge: Form cross-disciplinary teams and follow a proven brand-launch framework supplied by faculty coaches.
Live Mentorship Loop – Alumni, faculty, and industry pros remain with your group the entire time, offering real-time critiques that sharpen your positioning, storytelling, and strategy.
Digital Reflection Wall – Conclude with a quick interactive survey projecting collective takeaways for immediate insight.
Why attend?

Build skills in branding, consumer insight, teamwork, and rapid problem-solving.
Receive frank, actionable feedback from marketing practitioners.
Expand your network with professionals and peers passionate about innovation.
Walk away with tangible next steps and a story to tell in interviews.
No prior prep required, just bring curiosity and creative energy.

Accessibility & questions

If you need disability-related accommodations, please email Eugene Mont (emont@rochester.edu) at least 3–5 business days before the event.

This program is designed to be open to any and all University of Rochester students regardless of race, color, religion, national origin, or sex, and is consistent with all current governing federal and state nondiscrimination law. We recognize the intersectionality of individual identities and recommend that you join any program to explore your career interests, connect to networks, and discover helpful resources.

Gwen M. Greene Center for Career Education and Connections | Website | View More Events

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